Fractional
Product Leadership
for Growing Startups.
We help companies grow their product management function with fractional leadership, strategy, and execution for teams needing structure and best practices.
Scalable product
functions.
Six core services to help growing startups build world-class product management capabilities.
Product Leadership
Fractional Head of Product services to lead your team without the full-time headcount.
Engineering Partnership
We work closely with engineering leadership to build the right structure and team to ship consistently.
Roadmapping & Prioritization
Turn chaos into clarity with structured roadmaps and ruthless prioritization frameworks.
AI Consulting
Strategic implementation of AI technologies into your product ecosystem.
PM Mentorship
Coaching and mentorship for your existing product team members upwards.
Prototyping
Rapidly validate ideas with high-fidelity prototypes before committing code.

About
Founded by John Xu.
John is a fractional product leader with over a decade of experience building and scaling product teams across startups, acquisitions, and enterprise platforms. Equal parts strategist, operator, and builder, he helps companies turn product ambiguity into focused execution and measurable outcomes. His background spans AI, consumer, mobile, big data, and payments.
Today, he works with executive teams and early-stage founders to define product strategy, strengthen product operations, mentor teams, and drive hands-on delivery.
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